Breaking Silos

Live from CUPRAP: A CCMO’s Advice for Breaking Silos After a Conference

Episode Summary

On this special bonus episode of Breaking Silos recorded live at CUPRAP 2024, Shane is joined by Jamie Yates, Chief Communications and Marketing Officer at Gettysburg College. Jamie is also a member of the CUPRAP Board of Directors and talked with Shane about the CUPRAP conference, what marketers can take back to campus to start breaking silos, and how the conference has evolved over the years.

Episode Notes

On this special bonus episode of Breaking Silos recorded live at CUPRAP 2024, Shane is joined by Jamie Yates, Chief Communications and Marketing Officer at Gettysburg College. Jamie is also a member of the CUPRAP Board of Directors and talked with Shane about the CUPRAP conference, what marketers can take back to campus to start breaking silos, and how the conference has evolved over the years.

Key Takeaways:

• Jamie discussed the importance of communicating the value of marcomms teams, especially when expectations and profile around campus becomes elevated.
• Learn how CUPRAP has changed over the years and what marketers can take back to campus and implement immediately.
• Jamie talks about why being a strong communicator from the top marcomm position on campus is vital to breaking silos and building relationships

Guest Name: Jamie Yates, CCMO, Gettysburg College