On this episode of Breaking Silos, I had the pleasure of sitting down with Terry Flannery, Executive Vice President and Chief Operating Officer at the Council for Advancement and Support of Education (CASE), author of How to Market a University, and one of the world’s leading university marketing professionals. Our discussion covers higher education marketing from multiple lenses, including the progress made and work still needed to grow marketing’s influence and importance on campuses, Terry’s thoughts on silos in general and how campus leaders should address them, and a discussion on CASE’s new report: A Framework for Brand and Reputation Metrics in Education.
On this episode of Breaking Silos, I had the pleasure of sitting down with Terry Flannery, Executive Vice President and Chief Operating Officer at the Council for Advancement and Support of Education (CASE), author of How to Market a University, and one of the world’s leading university marketing professionals.
Our discussion covers higher education marketing from multiple lenses, including the progress made and work still needed to grow marketing’s influence and importance on campuses, Terry’s thoughts on silos in general and how campus leaders should address them, and a discussion on CASE’s new report: A Framework for Brand and Reputation Metrics in Education.
Guest Name: Terry Flannery, CASE
Guest Social: https://www.linkedin.com/in/teresa-flannery-ph-d-2860b428/
Guest Bio: Terry Flannery is Executive Vice President and Chief Operating Officer at CASE, one of the largest global education associations in the world. CASE is the professional development home for 90,000 advancement professionals in eighty countries, who build relationships, revenue, and reputation in support of their institutions.
One of the leading university marketing professionals in the world, Flannery has led two of the most successful brand campaigns in higher education. She held the chief marketing and communication role at Stony Brook University, American University, and the University of Maryland. Flannery authored How to Market A University, published by the Johns Hopkins University Press in their series for higher education leaders.
Terry holds a Master’s and Ph.D. in Education (College Student Personnel Administration) and a BA in English, all from the University of Maryland. She is a fellow at the American University Center for University Excellence and of the Academy of Innovative Higher Education Leadership.